Lead Generation
18 Jan, 2021 | Monday
18.00 – 20.00
Reasons to attend 'Lead Generation Basics' course
Start your
lead generation career
Boost your lead generation knowledge
Launch lead generation campaign with qualified support
Get understanding of IT sales process
What do you get?
Understanding of sales process and basic techniques of market analysis
Experience of conducting real lead generation campaign
Practical skills of working with automation tools
Scheme for writing successful message flow
Simplification of daily operations and data storage by using CRM
Opportunity to undertake an internship at Zozoola or get a job of lead generator at one of Lviv IT companies
Lecture 1
Lecture 1
Fundamentals of IT
Basic terms. Customers, projects, products. IT in terms of sales.
Lecture 2
Lecture 2
Intro to Sales Process
Steps of sales process. Details of each step.
Lecture 3
Lecture 3
Market Analysis
What is market analysis and how is it done? Practical advice.
What is lead generation? Lead generation campaigns.
Lecture 4
Lecture 4
Mass Mailing
Cold Messages. How to write and not to write. LinkedIn. Practical advice.
Lecture 5
Lecture 5
Mailing Automation
Automation systems. CRM
Lecture 6
Lecture 6
Practice: LG Campaigns Presentation
Create your own Lead Generation Campaign from scratch and present it to the group.
Here's how it was
New acquaintances, interesting discussions, mutual appreciation and interesting experience.
We are constantly improving our programs by making them even more practical and refreshing lectures with new cases and conclusions.
Thank you for being with us!
  • Phone: +38 067 168 168 3
  • Email: hello@zozoola.com
  • Kulparkivska str., 200
    Lviv, Ukraine
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